The Rise and Fall of Mass Marketing RLE Marketing

The Rise and Fall of Mass Marketing  RLE Marketing
Author : Richard S. Tedlow
Publisher : Routledge
Total Pages : 252
Release : 2014-09-15
ISBN 10 : 9781317663010
ISBN 13 : 1317663012
Language : EN, FR, DE, ES & NL

The Rise and Fall of Mass Marketing RLE Marketing Book Description:

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.


RELATED BOOKS:
The Rise and Fall of Mass Marketing (RLE Marketing)
Language: en
Pages: 252
Authors: Richard S. Tedlow, Geoffrey G. Jones
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been
Adding Value (RLE Marketing)
Language: en
Pages: 364
Authors: Geoffrey G. Jones, Nicholas J. Morgan
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Applications of Big Data and Business Analytics in Management
Language: en
Pages: 280
Authors: Sneha Kumari, K. K. Tripathy, Vidya Kumbhar
Categories: Business & Economics
Type: BOOK - Published: 2020-12-04 - Publisher: Emerald Group Publishing

Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.
Logistics And Retail Managementinsights Into Current Practice And Trends From Leading Experts
Language: en
Pages: 214
Authors: John Fernie, Leigh Sparks
Categories: Business & Economics
Type: BOOK - Published: 1999-04-27 - Publisher: CRC Press

The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Retailers are now focusing on the whole
The Emergence of Modern Marketing
Language: en
Pages: 160
Authors: R.A. Church, Andrew Godley
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development